MASTER'S THESIS
FH JOANNEUM, Graz (AT), 2025

This thesis explores how historically marginalised feminine design principles can foster inclusion, emotional resonance and alternative modes of spatial experience in exhibitions. Combining feminist theory with expert interviews, the project questions dominant communication norms in museum and exhibition design.

For the practical component, I conceived a temporary exhibition about firefighting, reframing this traditionally male-coded field through a consciously feminine lens across thirteen stations. The project strengthened my understanding of how exhibition design can influence narratives, perception, and belonging, and reinforced my commitment to feminist and socially engaged practice.

Reclaiming Femininity in Exhibition Design