Hi, I'm Annabel

I am an exhibition designer with a background in design thinking, social entrepreneurship, and feminist practice. Growing up between the Netherlands and Germany deepened my appreciation for how different perspectives shape the way we see and understand the world—something that continues to guide how I approach exhibition design.

My work explores how exhibition spaces can become sites of care, connection, and understanding, where knowledge is shared in meaningful and accessible ways. Care and intentionality are at the heart of how I work — expressed in an attention to craft and detail that I hope elevates a design from functional to felt.

I thrive on designing experiences that make information engaging and relevant, inviting audiences to connect with new ideas in ways that are both inclusive and memorable. My process brings together conceptual thinking and hands-on making, from narrative development to prototyping interactive elements.

© Katharina Betz

Education

MA Exhibition Design

FH JOANNEUM, AT

BSc Open Degree

The Open University, UK (remote)

Experience

Designer & Co-founder

Catcalls of Kiel (Chalk Back Germany e.V.)

Co-founded and co-led the local chapter, including brand and marketing design and trauma-informed community communication.

Exhibition Designer

Exhibition Designer

UMKLEIDEN — SISU Kiel

Designer, Illustrator & Maker

2015–present

2018–2022

2023–2025

2020-2023

Led the spatial, visual and narrative concept design, with a strong focus on interactive elements and handcrafted materials.

Co-developed the exhibition concept and contributed to research, text writing and layout design.

2022

Catcalls of Kiel (Chalk Back Germany e.V.)

2020

Freelance

Illustration, graphic design, print work, paper pop-ups, and hands-on making and fabrication.

Focus: Design Thinking · Social Innovation & Entrepreneurship · Sustainability & Climate Change