Hi, I'm Annabel
I am an exhibition designer with a background in design thinking, social entrepreneurship, and feminist practice. Growing up between the Netherlands and Germany deepened my appreciation for how different perspectives shape the way we see and understand the world—something that continues to guide how I approach exhibition design.
My work explores how exhibition spaces can become sites of care, connection, and understanding, where knowledge is shared in meaningful and accessible ways. Care and intentionality are at the heart of how I work — expressed in an attention to craft and detail that I hope elevates a design from functional to felt.
I thrive on designing experiences that make information engaging and relevant, inviting audiences to connect with new ideas in ways that are both inclusive and memorable. My process brings together conceptual thinking and hands-on making, from narrative development to prototyping interactive elements.


© Katharina Betz
Education
MA Exhibition Design
FH JOANNEUM, AT
BSc Open Degree
The Open University, UK (remote)
Experience
Designer & Co-founder
Catcalls of Kiel (Chalk Back Germany e.V.)
Co-founded and co-led the local chapter, including brand and marketing design and trauma-informed community communication.
Exhibition Designer
Exhibition Designer
UMKLEIDEN — SISU Kiel
Designer, Illustrator & Maker
2015–present
2018–2022
2023–2025
2020-2023
Led the spatial, visual and narrative concept design, with a strong focus on interactive elements and handcrafted materials.
Co-developed the exhibition concept and contributed to research, text writing and layout design.
2022
Catcalls of Kiel (Chalk Back Germany e.V.)
2020
Freelance
Illustration, graphic design, print work, paper pop-ups, and hands-on making and fabrication.
Focus: Design Thinking · Social Innovation & Entrepreneurship · Sustainability & Climate Change
